PRACTICE TASKS

 

Print Adverts

This is the advert that I have chosen to analyse. It portrays Natalie Portman as the centre for a Coco Chanel advert and it explores many different views to the public eye.

Above is the Advert that I had to replicate from the Natalie Portman's Coco Chanel. I tried my best to work with lighting and the composition of the models pose.

Front Page Tabloid and its Codes and Conventions

This is my Tabloid replica, I was inspired by other newspaper tabloids including: The Sun, The Daily Mirror, I was specifically interested in their masthead, and the general layout of their paper. 

Below is my Codes and Conventions Slideshow about Tabloid Newspapers. It analyses in detail the set up and layout of the paper itself.

CCGS CCVI Promo Ad

Using AIDA Model and Media Language on Set Texts

Testing WIX

Home | My Site 1

This is a screenshot of the first WIX website I have made. It was my first time using the site so I had to get used to using their elements and design options. The brief for this was to create a new online news site, for 16-25 year olds on news about life, sport, environment and and socio-political notes

EQUIPMENT RESEARCH

 

These different lighting techniques, using a model at home; I used a figurine and mini book LED lamp to create lighting, as well as using a white background to portray a  mini "studio" at home.

Using our favourite model, we tested different lighting techniques and copied our chosen inspiration pictures, to see if we could develop the same techniques. This is the analysis and how I took these photos.

I then started to experience playing around with different coloured lighting.

COMPLETED WEBSITE

 Website Homepage: https://annabellamina26.wixsite.com/website

Hyperlinked Page: https://annabellamina26.wixsite.com/website/iplayer

Audio-Visual Element: Old Green Studio: A Talk with the Artist, my TV Production which is found on the hyperlinked page.

Navigation: If you click on the series image display of the main show, the biggest picture that is the focus of the homepage, called 'Old Green Studio: A Talk with the Artist', it will take you straight through to the hyperlinked page which is dedicated to the show where you can access other future episodes. You can access the video by clicking on the large image and it will play in an expanded full screen view in a new page. You can also play it from the smaller image below under the list of episodes. You can also get to hyperlinked page by clicking the 'iPlayer'  menu at the top, located in the header, but for a more realistic experience as viewer, getting the hyperlinked page through the series image in the homepage is more ideal. As for the Audio-Visual, that is found on the hyperlinked page 'A Christmas Message from the Producer', that is recommended to watch before the show due to the timeline, you can do so by clicking the picture and be taken to a new page.

COMPLETED PRODUCTION

TV Show Production: https://youtu.be/JFnqgG7srgU

PLANNING WEBSITE

 This section MUST contain only one post, formatted in the following way:

WEBSITE HOMEPAGE: Link to your homepage

HYPERLINKED PAGE: Link to your hyperlinked page.

AUDIO-VISUAL ELEMENT: Very clear description of your audio-visual element and exactly where to find it on your website.

NAVIGATION: Very clear explanation of how to navigate from your homepage to your hyperlinked page.

Link to MOCK UP Website

https://annabellamina26.wixsite.com/old-green-studio

Above is a part of my mock up website. As I am creating a TV Show which is to be broadcasted on BBC Three, I tried my best to replicate the real website. I did this by using the same logo, menu bar and green strip it is most recognised for. I used the same layout, but used AI photos as a replica to the real photos I will take.

Here is a section under the 'Editor's Section', where there is an opportunity to advertise IPlayer and other social media platforms. There is also the opportunity to contact BBC on the website for any concerns.

I then replaced the AI pictures with ones that I had taken myself. I edited them to make it look like real shows and TV. I did this by planning out different shows, that I had seen on BBC Three and I replaced them with my own. I made sure to make each one fit the mood of the show, mostly by colour and lighting and editing each of the pictures with the titles.

The Constant changing of BBC websites

PLANNING PRODUCTION

Below is part of the script that I have been following to know which shots I want when, the dialogue from the characters and keeping organised with different locations.

Due to being organised on the script, it made the editing process a lot easier. Below are a few screenshots of my editing process.  The use of layering really helped as I could easily see everything at shot at the same time, whether that be sounds (voice overs or backing music), text being used and the footage being played. I then added the BBC logo in the top left corner, as this pieced it all together. I used a Drone to shoot above the lighthouse as I found in most other shows, conventionally there is a scenic landscape shot before the talking starts.

As the audience is targeted to those young adults, I wanted to add coloured lighting to make it more bold. By adding the pink and warmer light, I hope makes the interview feel more calmer and welcoming whilst adding colours which make it more appealing.

I also thought that the scenes which aren't a part of the interview should be monochrome, this mostly to add a contrast and opposition between the conversation and silent scenes, it adds a variety to the viewer as it changes. It also makes it clearer when watching of the time frame, that they are two different times. The warm lighting makes it feel inviting to the casual conversation whereas monochrome is more raw and vulnerable, as in these parts she's talking about grief. In these vulnerable moments, I wanted the audience to focus on her speech, and focus their mind on the visuals rather than getting distracted by the colour. Black and white also makes it more dramatic and connotes the death, as it is symbolises mourning in which the artist is talking about in some of those particular scenes.

C AND C WEBSITE

Even though I am replicating the BBC Three website, here are the conventions I have noticed:

Song Exploder

 

For the website of Song Exploder, I like the simplicity of the website and how it contrasts with the colour of the logo; it's as if the colourful and saturated logo makes up for the lack of colour on the actual home page.

I also really like how easy it is to find and access things. for example the main page is the list of episodes and starring guests, which is nice to find in one place but also because it attracts viewers if they see another artist they like in that list.

If you click on the latest artist's episode, it also takes you to another page where you can see their Instagram posts, and a background of the singers history as well as a cool looking preview to the podcast. 

BBC Live Lounge

Although BBC is a platform that offers a lot of services such as: Radio and Podcasts, TV dramas and Films; which therefore means that they don't completely focus on this one series. However, BBC Live Lounge really stood out to me both the series itself but also the way they presented it. Even though this isn't BBC's home page itself, I think it's interesting in the way that the screen is split into four columns and it is presented with a massive photo of the logo which is very bright and eye catching for viewers. I also like how you can preview other episodes underneath with smaller pictures.

The opportunity to find more shows and branding throughout.

Tape Notes

Similar to Song Exploder, Tape Notes also uses the strip of black at the top of their website with a bright multicolour logo to emphasise the name. 

Here is the 'Episodes' page of the website. I like how there is a very symmetrical layout of the pictures, so it accessible and easy to read. The pictures are inviting toward the audience.

I really like the socials part of the page, the size is a little bigger compared to others but its eye catching against the black bar. 

C AND C PRODUCTION

Television and Online

Song Exploder

Song exploder is both a documentary and a podcast, explaining how songs are made in detail with personal stories from different guests. It tells factual information and shows interviews from different professionals. I think Song Exploder is inspiring as it tells both facts about music but also very personal stories and interviews from different artists. It gives the opportunity to find new artists and learn more about them whilst learning more about music itself.

The conventions included are:

An Interview with the Artist- Builds connections with the audience

Live Performances- Shows the artist's skill

Archived Footage- The use of past interviews and old performances are played

https://www.youtube.com/watch?v=rjIooIOtg4I

My Next Guest with David Letterman

Although this documentary/ interview show isn't specifically about music factually. I like how Letterman brings in music stars to talk about their experiences on making music and how they can then tell personal stories about how they do it, whilst also learning tips. I like how Letterman sits them down in a casual setting first and switches between clips of the music studio where the guest shows equipment and talk through. 

Codes and Conventions:

-Behind the scenes- following the artist by day persoanlly

Archived footage- Past live shows are shown to show the growth and journey

Emphasis on the Creating song process- Being in the studio breaking apart the song 

It Was The Music

The way this video features live music from different musicians perspective in a band is very inspiring. At the start they featured some scenery clips to set the mood and show personally the surrounding of the musician. I think switching the musicians perspectives is breaking the convention as most emphasise connecting with the audience as whole and together.

IT WAS THE MUSIC - OFFICIAL TRAILER (youtube.com)

The Wrecking Crew Documentary

I like this documentary because it has 100 percent focus on the one band, The Wrecking Crew. It features a really simplistic but effective introduction and the usage of old photographs and live music videos from the past which furthermore creates character for the band and fits their genre they are going for.

Archived footage- Real past live music shown to show growth

 

The Wrecking Crew - Official Trailer - YouTube

Springsteen on Broadway

In this Documentary I'm inspired by the way it features live music and how the background is very sophisticated with a dark background which connotes the professionalism and also links with the backing of Broadway. I like how the interviewer asks in depth questions and how the artist can give a full depth answer and demonstrate physically.

Archived footage- To show growth from how they started as child to the binary opposition of themselves being successful

Live Performances- To show skills

Personal Monologue- The artists being vulnerable connects with the viewer and it is more likely to stick with them.

Count Me In

In this documentary it doesn't follow a particular artist or band but rather many, which I think is nice for all fans to watch and compare the process of music making. I'm also interested in the colouring they used as it is a lot more contrasted.

The use of archived footage and photography of different artists from live shows and interviews are played to show the evolutional growth of music and different genres.

I think this show breaks the convention as the aim is to connect with a specific artist  but by using a large range suggests that the show is more factual in the sense of education rather than making it personal and authentic which is usually the convention for most shows, as they want to promote the artist.

Logo

STATEMENT OF INTENT

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? ( approx. 400 words )

Production

I aim to produce a TV Show in the style of a music documentary that features a ‘famous’ artist, and they talk us through how they made one of their hit songs. I aim to make it engaging for the 16–25-year-old target audience by using a young female artist as the lead. Having a younger representation will make the audience resonate as they can relate with the person talking and feel more engaged. Due to the rise of female artists in this generation in the industry, record companies are seeing the appeal of the emotional authenticity as they are often represented with emotions. I think the rawness can speak out with others, so it will be appropriate to cast a woman, as well as females dominating pop culture. The aim is to keep people watching, so the interviewer will ask interesting questions and get personal and entertaining responses, this will keep fans of the artist engaged as they will want to learn about their favourite singer. I have the idea of incorporating monologue flashbacks/clips as I think it will break up the interview, give viewers another special and personal visual. I plan to change it to a monologue filter and even showcase some slow-motion clips would make it more emotional and fitting with what the artist will say. The use of coloured lighting in the interview to make it look bold, setting an atmosphere will make it look more ‘aesthetically pleasing’ to watch which, the target audience will appreciate as they are the demographic around that term and social media. I intend to make it look cinematic through the use of different camera angles and the use of landscape shots in between takes to break up the heavy content. I intend for the artist to have moments of vulnerability by talking about her feelings which is a convention most factual documentaries have as moments of authenticity. The use of visual text of the opening sequence will state the title, the artist, interviewer and the director's name as it will appear over the intro, with music playing underneath. I plan to use text in the bottom left corners of any location or artist's names as well as the BBC logo in the top left to be there constantly to prove that this is a BBC production. I aim to make it factual by the emphasis of real stories and the personal creative processes, that audiences can take from it. The artist will perform live at the end and I aim to make it look like she would continue into the song and break it down if it resumed as by the brief this is only the introductory episode and realistically would have a much longer duration. By physically playing the instruments adds even more of the music element to it, and most music documentaries would conventionally have live music playing. The aim of my piece is to draw attention to the show and to encourage the audience to carry on watching further episodes which will be available on the website. My Website will be a recreation of the BBC Three site as of the brief. I will create further episodes and state that there is a weekly release and by the timing which is in the brief, which would suggest for viewers that more episodes will come out for them to watch. My intention is for viewers to see the images I have created as other shows as they would on BBC and by which I will split into genres such as Dramas and Documentaries etc… I will also advertise Editors picks and BBC Sounds which they do on their own. The point and message of my website is to attract viewers for different shows and also to prove there will be a further showcase of my TV Production.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

Due to my TV Show Production piece being broadcasted on BBC Three, it is a necessity that my website has to be a copy of their website. I intend to their codes and conventions using language (‘Similar to this...’, ‘If you like this...’, separating films and shows into genres, using the logo and having the menu bar identical to the BBCs with the icons next to each page. I will copy their layout producing pictures to look like other shows, and I will represent my TV Show by being the top one. There will be a feature for other episodes and I will write that future episodes are released weekly. To further add convergence, I intent to add a small section for BBC Sounds (another convention), to show this is a big upcoming show that will only get more famous and better.I will start this by further producing my TV Show into a podcast to add a further and bigger aspect of convergence.

COURSEWORK BRIEF

Television and Online 

Brief

You work for an independent media production company. You have been given the task of producing a three-minute opening sequence of a new factual programme about music* for BBC Three, and two web pages for the BBC Three website about the programme.

The opening sequence must include the title sequence. 

The web pages must promote the new television programme to its target audience and enable fans to interact with the programme.

Summary of brief requirements 

• Statement of Intent (approx. 500 words).1 

• Opening sequence of a pilot for a factual programme about music: One, three-minute opening sequence. 

• Broadcast channel and time: Content must be suitable for evening weekday viewing on BBC Three.

• Number of web pages: One homepage and one linked page. 

• Cross-media production target audience: A primarily 16–25 year old middle market audience that likes to be entertained.

There must be a clear sense of branding across the two elements of the cross-media production.

Production detail that must be included 

The production of the opening sequence must include (as a minimum): 

• Range of camera shots, including shot distances, angles and movement as appropriate to a factual music television programme. 

• Editing of footage and sound. 

• Soundtrack, which should include voice (either as voiceover or diegetic voices), sound effects and appropriately edited music. 

• At least two different uses of mise-en-scène. 

• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). 

• Graphics/titles to include the title of the programme.

The production of the web pages must include (as a minimum): 

• Original audio or audio-visual content which may include material from the programme but must include at least one element produced specifically for the website. 

• Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the television programme. 

• Appropriate conventions of website design. 

• Text introducing the main features of the programme.

• Working links from the home page to the other page. 

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website.

* This could be a factual programme about music, a musician or group(s).