COURSEWORK BRIEF

Television and Online 

Brief

You work for an independent media production company. You have been given the task of producing a three-minute opening sequence of a new factual programme about music* for BBC Three, and two web pages for the BBC Three website about the programme.

The opening sequence must include the title sequence. 

The web pages must promote the new television programme to its target audience and enable fans to interact with the programme.

Summary of brief requirements 

• Statement of Intent (approx. 500 words).1 

• Opening sequence of a pilot for a factual programme about music: One, three-minute opening sequence. 

• Broadcast channel and time: Content must be suitable for evening weekday viewing on BBC Three.

• Number of web pages: One homepage and one linked page. 

• Cross-media production target audience: A primarily 16–25 year old middle market audience that likes to be entertained.

There must be a clear sense of branding across the two elements of the cross-media production.

Production detail that must be included 

The production of the opening sequence must include (as a minimum): 

• Range of camera shots, including shot distances, angles and movement as appropriate to a factual music television programme. 

• Editing of footage and sound. 

• Soundtrack, which should include voice (either as voiceover or diegetic voices), sound effects and appropriately edited music. 

• At least two different uses of mise-en-scène. 

• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). 

• Graphics/titles to include the title of the programme.

The production of the web pages must include (as a minimum): 

• Original audio or audio-visual content which may include material from the programme but must include at least one element produced specifically for the website. 

• Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the television programme. 

• Appropriate conventions of website design. 

• Text introducing the main features of the programme.

• Working links from the home page to the other page. 

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website.

* This could be a factual programme about music, a musician or group(s).